Thursday, January 21, 2010

Buy Tickets-Help the Red Cross Haiti Relief Efforts


The A Better LA comedy night, featuring Will Ferrell, is approaching quickly! Remember to buy tickets and spread the word! Tomorrow, Friday January 22, tickets will be on sale 2 for the price of 1, and all proceeds will go directly to the Red Cross relief efforts in Haiti.

Check out this great promo video on Funny or Die, featuring Coach Pete Carroll, and comedians Aubrey Plaza and Rob Riggle.


The King of L.A.


“L.A. loves Pete Carroll. He did something to L.A. that might never be duplicated on a collegiate level. He brought hope to a lot of people and a lot of alumni. But there are nonstop flights to Seattle, so if you hurt so hard you can come up and join the 12th Man.”
     In a recent article written for the Seattle Sea Hawks, about A Better LA founder, Pete Carroll we read about Coach Carroll and his decision to leave LA, a “place he loved, and where he is loved…”, although he is moving on from USC to coach in the NFL and for the Seahawks, Pete Carroll will always play a part in the foundation he created, and will continue to support A Better LA and its fight. The article continued…”the most attractive element of the complexities that comprise this man might be his foundation – “A Better L.A.” On Carroll’s website it is described as “a nonprofit organization committed to transforming the city of Los Angeles.”      What the foundation actually does – like the man who heads it – transcends even those lofty words. The organization employs ex-gang members in an attempt to reduce the culture of violence in a city where it was made famous by movies like “Boyz n the Hood.”










End of the Year

It’s been an amazing year full of great events and new programs. ABLA had a great end of the year with the A Better LA and CURE Community Christmas Party and A Better LA Toy Collection! ABLA is starting off the New Year with an exciting comedy show hosted by Will Ferrell and friends. The show will be on February 20 at the Nokia Theater at LA Live. Get your tickets here: http://www.abetterla.org/events.asp. Remember if you buy your tickets tomorrow Friday January 22, they will be two for one and all proceeds will go to the Red Cross Haiti relief efforts.                                                      
     Along with all the events A Better LA has also been developing programs that are now in full force.
     Mark Calloway has been working on career development, “though there are at least 50 more career focused youth and young adults who have completed Career Preparedness workshops, A Better LA is proud to announce that nearly 50 West Athens California residents and local areas have worked part time and full time in 2009 due to a confident relationship with employers like Westar Associates, RGIS, CSC Even Staffing, LA area Rotary club, Learning Academy and the Los Angeles Conservation Corps”, announced Mark.
     Asst. Executive Director Angela Carter has been working to “pull the idea of the taskforce and it’s purpose”, Angela says that, “over the last year, we have been working diligently to “help change communities from within” and with all of your help we have done an amazing job! ABLA along with a host of our community partners have been developing a community taskforce meeting within the West Athens/ Westmont target area. The goal of the taskforce is to create community partnerships that will lead to sustainable and lasting change”.
    We’ve also started a new mentoring program at our Cure office. For more information about that program please contact Denecia Jones by calling 310-281-6009 or by emailing her at Denecia@dajonesinsurance.org.


A Better LA would also like to thank some of our new partners AEG, Marcs Movement, CauseCast, Koki Cards, USC Credit Union, and LA Rotary!


Thanks for a great year! Looking forward to 2010!

A Better LA and CURE Community Christmas Party




     A Better LA co-hosted a party for an estimated 3,500 neighborhood guests on Saturday at Helen Keller Park in the West Athens area of Los Angeles. The annual party (which was started four years ago by British Academy of Films and Television Arts, the LA County Parks Department and C.U.R.E. for a small group of about 50 people) has grown into a much anticipated and appreciated mega-event.
     People in attendance were treated to over one ton of barbequed meats, courtesy of Todd’s Out of This World BBQ and his sponsors Bristol Farms, Farmer John, Vintage Beef and Simple Green, plus side dishes and drinks. Almost 2,000 pairs of donated Sketchers and Converse shoes were distributed to the kids, who then played on giant inflatable obstacle courses, slides and attractions (just like the ones at Fan Fest before USC football games) plus carnival games, small train, cotton candy and even a field of snow.
     But the highlight was receiving the free gifts that were collected in the toy drive at the Coliseum plus donated items from LeapFrog, the LA County Fire Department and others. The annual event was produced by A Better LA non-profit partner, A Foundation for Kids. Representatives from the various groups spoke briefly, as did Supervisor Mark Ridley-Thomas, and celebrated the day and what has been accomplished through the collective efforts of all involved – most importantly including the members of the community.

     An opportunity to sit with Santa was a big hit with the kids. The visit from Pete Carroll was popular with everyone.  The Coach visited with various leaders in the community who are making the peace possible and also handed out toys to the kids, and even tried his hand at the carnival games. Temporary Channel 7 correspondent Jaime Carroll interviewed her dad for the ABC cameras, Jaime was somehow able to keep a straight face and did a fantastic job.
     A Big thanks to all the volunteers for A Better LA, CURE, BAFTA, USC, Rotary, Wyland Foundation, A Foundation For Kids, and Palos Verdes High School that showed up on Saturday and made the event possible. If you would like to make a donation or become involved please contact volunteer@abetterla.org


- Scot Obler, ABLA volunteer

Tuesday, November 24, 2009

$10 = 1 Toy for A Better LA

This season of giving A Better LA and Causecast are hosting a Text2Give campaign. Along with A Better LA's annual Toy Drive you can also text a $10 toy donation by texting TOY to 85944. Thank you for your support this holiday season!

Saturday, November 21, 2009

Pete Carroll Cares, and Proves It

Pete Carroll Cares, and Proves It

By Art Spander

LOS ANGELES -- The question came from the man who the past few days had been hearing too many of them.

This one, however, wasn't about how to repair a humbled football team, his team, USC.

Instead, it dealt with how we might repair a damaged society.

"Why should we care?'' asked Pete Carroll rhetorically.

Then he answered. "Because, we can change the culture.''

The culture doesn't mean the woes of intercollegiate athletes, or even the woes of USC, having its worst season of the past eight, not that a 7-3 record is awful - unless you're a Trojan alum.

The culture means the violence and despair in certain parts of America's cities, particularly a part of Los Angeles, the West Adams district, not far from the USC campus.

"We want to give them hope,'' said Carroll, who late at night visits gang leaders as part of something called "A Better L.A.''

"We used to have kids who consistently would tell us ‘I'm going to die or I'm going to jail.' That's hopelessness. Now they have hope.''

And now Pete Carroll, for his efforts, has won the 14th Roy Firestone Award, given each year to an athlete or coach for charitable or volunteer work.

Former winners include Firestone, the long-time TV interviewer who now is the program's master of ceremonies and glue, Jim Brown, John Wooden, Jack Nicklaus, Wayne Gretzky, Terry Bradshaw and Jerry West.

The awards dinner, sponsored by a young professional's group called Westcoast Sports Associates, has raised millions to provide sports facilities and educational support for the underprivileged.

This year's ceremony, Wednesday evening, was planned months ago. Carroll, rare for a coach, agreed to take a few hours in season, because this week USC has a bye.

From football, not criticism.

On Saturday, Stanford beat USC, 55-21, the most points ever allowed by a school playing since 1888. What was going to be a celebration then almost became a wake.

"I wished it wasn't happening,'' Carol said privately of his night. "I've been in a bunker since Saturday. People are unhappy. I understand. So am I. We all have expectations.

"But I guess it's good to get out, to talk to people. We'll make adjustments. We did lose all those defensive guys to the pros the last couple of years. We started well this year, and everyone got excited. I got caught up in it too. But when we played Oregon and Stanford our problems were magnified. I've got to do better.''

To listen to the 58-year-old Carroll is to understand why he is such a persuasive recruiter. His words are enthusiastic, positive. There is self-deprecating humor. There is obvious pride.

And there is a sense of purpose, manifest in the attempt to make a difference on the mean streets of L.A.

"It was about kids dying,'' said Carroll of the reason he became involved. "I was riding down the street one morning, heading to SC, and listening to the news. Seven kids had been killed over the weekend. In a few more days, the count grew to something like 11.

"I told myself I can't keep listening to this without doing something.''

So he went to the neighborhood, the ‘hood, against the warnings of others. He found the main men, the ones in control. "Those are the guys I had to get, the charismatic individuals who everyone listens to.''

"I got, ‘What are you doing here?' It was one in the morning. But they listened. There was not one murder in West Adams last year. Once there were 17 a year. If you're real, you keep coming back, they'll believe. Why should we care? Because a mom should know her baby will come home.''

Home for Carroll is USC. A native of Northern California who was a head coach at both New England and the New York Jets and was fired from both -"But my overall record was 27-21'' - Pete was unemployed when as third choice he was hired by the Trojans before 2001.

He's won a couple of national championships and finished first in the Pac-10 seven straight seasons.

"I spent a lot of years with a chip on my shoulder,'' said Carroll. "The central theme in our program is competition. If people ask me would l like to prove (he can do) it in the NFL, maybe yeah.

"But I don't care about going back, because the league is such a mess. A couple of times I seriously talked to owners who thought they had something, but the situation I have here is so unique. I'm so much in control. I don't do things like they do in the NFL. You don't see me grimacing, don't see me dying after losses. I'm having so much fun, and I have so much freedom.''

And so much effect on young men who know Pete Carroll cares.

As a reporter since 1960, Art Spander is a living treasure of sports history. A recipient of the Dick McCann Memorial Award -- given for his long and distinguished career covering professional football -- he has earned himself a spot in the Pro Football Hall of Fame. He was recently honored with the Lifetime Achievement Award by the PGA of America for 2009.

Tuesday, November 3, 2009

Generous donation from Temple City Dental Care

A Better LA received this generous donation and letter recently...

"Today, the Temple City Dental Care received a visit from Brian Center, Executive Director for A Better LA, the innovative organization founded by USC football Coach Pete Carroll.

This year, we were able raise $3,375 for the awesome organization that is effectively working to make South Central and the rest of LA a place where folks and families can safely work, play, and dream.

We're committed to great results in 2010 and look forward to working together.

Fight on!"

Dr. Jack Von Bulow